Blog

Notes on SEO, AEO and GEO — what AI answer engines change about how content gets found.

• How to Rank in ChatGPT

  September 18, 2026

  What actually makes ChatGPT's web search cite your page — direct-answer paragraphs, structured claims, schema, and being a source worth trusting.

• What Is Answer Engine Optimization?

  September 18, 2026

  Answer engine optimization explained — what it is, how it differs from SEO and GEO, and what changes about the way you structure content.

• How the Emberquill Site Scan Works

  August 14, 2026

  What the free site scan actually checks — crawlability, AI-visibility signals, and content gaps — and how to read the score it gives you.

• What Is Generative Engine Optimization?

  August 14, 2026

  GEO and AEO explained in plain terms — how AI answer engines differ from classic search, and why that changes how you plan content.